strategy ~ clarity ~ communication
Strategic marketing and communications leadership for complex, regulated and growing organisations.
Welcome
Hello, I'm Fiona
I work with senior leaders who want their strategy, marketing and communications to feel clear, aligned and purposeful.
I offer this either through strategic consultancy, interim leadership roles, or clearly defined contract mandates.
STRATEGIC MARKETING
What it really means
Strategic marketing is the thinking that shapes where and how an organisation competes. It happens before the ads, campaigns or activity.
It ensures the organisation is focused on the right audiences, with a clear offer and message, and a considered approach to growth. It guides choices across products, channels and investment, so progress is deliberate rather than reactive.
Communication then turns that strategy into something people understand and trust, creating clarity and confidence for customers, colleagues and partners alike.
When strategy and communications are aligned, decisions feel simpler and momentum feels purposeful.
our services
Interim & Contract Leadership
Experienced Head-of-level marketing and communications leadership, providing stability, direction and sound judgement during transition, change or while a role is temporarily vacant.
Strategic Consultancy
Focused work with leaders who want to step back, clarify direction and align marketing and communications with business priorities before investing in delivery.
our experience
Built on experience
Led by Fiona Cobban with over 25 years' experience in senior marketing and communications roles across complex and regulated environments.
Experience includes NatWest Group, National Services Scotland, Sky and W L Gore & Associates - best known for GORE-TEX® fabric and its distinctive culture.
These are enduring brands that understand the value of strategic marketing and the clarity it brings.
how i work
Shaped by experience
My approach is shaped by experience in environments where clarity, accountability and partnership matter.
- Clarity before activity
- Responsible challenge
- Partnership, trust and fairness
- Commitment with care
- Calm leadership
STRATEGY ~ CLARITY ~ COMMUNICATION
If clarity in marketing and communication would help your organisation move forward with confidence, I'd be pleased to talk.